Current:Home > StocksChipotle brings back 'top requested menu item' for a limited time: Here's what to know -Infinite Edge Capital
Chipotle brings back 'top requested menu item' for a limited time: Here's what to know
View
Date:2025-04-15 04:38:54
Smoked brisket is back at Chipotle.
The restaurant chain announced the return of its "top requested menu item" Tuesday, saying fans on social media have been clamoring for the smoked brisket to come back since it was first introduced three years ago.
The protein option will be available at participating restaurants in the U.S. and Canada for a limited time, the company announced said in a news release.
Made with real beef, the brisket is seared on the plancha and seasoned with spices, including smoked serrano chili pepper and chipotle chili pepper, according to the company. The brisket is then hand-chopped into juicy bites and finished in a savory brisket sauce made with smoky chili peppers.
"We are listening to our guests and bringing this fan-favorite menu innovation out of the vault after three years," said Chris Brandt, Chief Brand Officer, in the news release, saying the smoked brisket will "delight guests."
Chipotle Halloween costumes:Chipotle uses memes for inspiration in first-ever costume line with Spirit Halloween
Chipotle offers deal on smoked brisket orders
Chipotle said it will offer a $0 delivery fee on all smoked brisket orders placed through the Chipotle app and website from Thursday, Sept. 12 through Sunday, Sept. 29 in the U.S. and Canada.
Orders must include at least one entrée with smoked brisket to qualify, the company said, and deliveries and redemptions are subject to availability. The offer is also not valid on orders placed via third-party delivery platforms.
Chipotle collabs with Spirit Halloween on first-ever costume line
Meanwhile, ahead of spooky season, Chipotle is dropping its first ever Halloween costume collection with Spirit Halloween.
The collection has made a Chipotle napkin, fork, water cup, burrito and to-go bag all wearable. It was inspired by a social media tradition in which users come up with off-the-wall costume ideas and share them online. Most, if not all, of these costume ideas are "packed" in a Spirit Halloween bag to give it an air of authenticity, according to a company news release.
Chipotle hopped on the bandwagon then, creating a mockup of a fork and napkin costume to engage with customers.
Now, the two brands are working together to "reawaken" the memes with the costume collection, which will be available until supplies last. Chipotle's water cup, burrito and to-go cup are the latest additions to the costume lineup.
Chipotle took to X on Monday to tease the "Boorito" collection over the last week, sharing a couple of posts to get customers excited about the meme-inspired costumes.
"Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we're taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween," Chipotle spokesperson Chris Brandt said in a statement. "In addition to these bodysuits, we will be treating fans to a scarily great offer next month."
Spirit Halloween is "beyond thrilled" to be working with Chipotle to bring some of the creations to life, Kym Sarkos, Spirit Halloween's executive vice president, said in a statement.
Chipotle's Halloween costumes will be available for purchase online and sold at select Spirit Halloween retail locations in Chicago, Denver, New Jersey, Los Angeles, New York and Egg Harbor Township, New Jersey, while supplies last.
The bodysuits, available in adult small to XL, are all sold separately, and they retail for $39.99 in the U.S. and Canada.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
veryGood! (71823)
Related
- Macy's says employee who allegedly hid $150 million in expenses had no major 'impact'
- LGBTQ+ youth are less likely to feel depressed with parental support, study says
- Is Trump’s USDA Ready to Address Climate Change? There are Hopeful Signs.
- Lasers, robots, and tiny electrodes are transforming treatment of severe epilepsy
- Former Danish minister for Greenland discusses Trump's push to acquire island
- Unsolved Mysteries Subject Kayla Unbehaun Found Nearly 6 Years After Alleged Abduction
- Trump’s EPA Halts Request for Methane Information From Oil and Gas Producers
- Maryland Climate Ruling a Setback for Oil and Gas Industry
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- 'Do I really need to floss?' and other common questions about dental care
Ranking
- Macy's says employee who allegedly hid $150 million in expenses had no major 'impact'
- Wray publicly comments on the FBI's position on COVID's origins, adding political fire
- Uma Thurman and Ethan Hawke's 21-year-old Son Levon Makes Rare Appearance at Cannes Film Festival
- How financial counseling at the pediatrician's office can help families thrive
- California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
- Clues to Bronze Age cranial surgery revealed in ancient bones
- Congressional Democrats Join the Debate Over Plastics’ Booming Future
- Meet the self-proclaimed dummy who became a DIY home improvement star on social media
Recommendation
SFO's new sensory room helps neurodivergent travelers fight flying jitters
Arnold Schwarzenegger's Look-Alike Son Joseph Baena Breaks Down His Fitness Routine in Shirtless Workout
Himalayan Glaciers on Pace for Catastrophic Meltdown This Century, Report Warns
Beyond Drought: 7 States Rebalance Their Colorado River Use as Global Warming Dries the Region
$73.5M beach replenishment project starts in January at Jersey Shore
Don't let the cold weather ruin your workout
Vanderpump Rules’ Ariana Madix Addresses Tom Sandoval and Raquel Leviss Breakup Rumors
Four killer whales spotted together in rare sighting in southern New England waters